Nugan Estate-Matriarch: A Wine Design Inspired by Illuminated Letters

Understated Elegance and Simplicity with an Overarching Strength

BRIEF: To create a limited release, premium brand in honor of the former company CEO—the Matriarch.

SOLUTION: The brand mark and packaging livery needed to have an understated elegance and simplicity with an overarching strength.

The Nugan Estate-Matriarch wine design, created by Angela Spindler-Depot, is a testament to the power of simplicity and elegance. Drawing inspiration from the medieval art form of illuminated letters, this design stands out with its unique and regal aesthetic.

The brand mark, woven into the M symbol, is elevated off the label through the combined finishes of embossing, high-build varnish, and foiling. This technique adds depth and texture to the design, creating a visually striking effect. The remaining design elements are also embossed and foiled, sitting on a sumptuous velvety black achieved by a double pass of black printed on an uncoated stock.

Both the front and back labels are tapered to seamlessly fit the bottle profile, maximizing the natural elegance of its shape. The front label measures 100mm wide by 145mm high, while the back label is 68mm wide by 135mm high. Applying such large labels with critical neck label alignment was a challenging task, but the result is impeccable.

The packaging of the Nugan Estate-Matriarch wine is as refined as the wine itself. The product is presented in a raw wooden box, with the brand mark simply screen printed on the lid and front panels. This choice of material and minimalistic design further enhances the premium and exclusive feel of the brand.

Targeted at discerning consumers, the packaging of the Nugan Estate-Matriarch wine communicates the premium nature of the brand in a simple and elegant way. It exudes confidence and understated luxury, making it a desirable choice for wine enthusiasts.

From concept to production, the Nugan Estate-Matriarch wine design took five months to complete. It was released in February 2013, captivating wine lovers with its regal charm and sophisticated appeal.

This design has been recognized for its excellence and innovation, receiving the Silver A' Design Award in 2014. This prestigious award is a testament to the remarkable level of expertise and artistic skill showcased in the Nugan Estate-Matriarch wine design. It is a true masterpiece that evokes positive feelings, amazement, and wonder.